Certified Online Casinos Guide

By Joe Myers

Level: Apr 17th 2007
From now on the people who need or are attracted by ads can use AOL's Web search engine in order to take advantage from this great opportunity. It is possible due to the arrangement between the Time Warner Inc. branch and Google.

Usually, AOL displayed ads from Google's AdWords network. The new deal will now offer the possibility for AOL's advertisers to buy ads to run exclusively on the AOL Web search engine site. Also, it offers search ads, and thus a more complete online marketing campaign.

The deal applies only to AOL's general search engine. The other services like search sites, like local, shopping, image, video and news search are not included on the new partnership. For AOL, which is converting its business from subscription fees to online advertising, this new service is very important. Last year AOL's ad returns grew 41 percent compared with 2005. It seems the change is so far succeeding.

AOL Search Marketplace, the new service introduced, is a white-label AdWords service fronted by AOL, which will split ad revenue with Google.

Also, the company officially announced it is testing local.aol.com - a new local search service that brings together images and information from its MapQuest mapping site and CityGuide local entertainment site. For the moment, in its shopping.aol.com - a comparison shopping service, AOL changed product information providers, signing up with PriceGrabber.com Inc. and canceling the arrangement with Shopzilla Inc.
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