Email Marketing still employs AutoResponders
By Joe Myers
Level: 
|
Apr 10th 2007 |
To increase your sales use email marketing - any way you can. Email marketing is a practical tool to get in touch with potential customers even if there are harsh discussions about the abuse of email by spammers, phishers, scammers, and the full collection of malcontents wandering the internet.
Attacks in the form of counterfeit acquisition of sensitive information, such as passwords and credit card details by thieves masked as honest people or businesses is causing email no small amount of harm. But email is not going away anytime soon despite the existence of new delivery mechanisms such as RSS.
It can take up to 7 times to contact someone before they purchase a product. A website visitor who is 'window shopping' for a product or service will offer you his/her email address with pleasure if your web copy is compelling enough. Many visitors sign up as newsletter recipients at websites even though they have no intention of buying immediately. They do so because they like what they see and they think that at some point they will come back to do just that. Send them an occasional email, a process which can be automated using an autoresponder is a great choice. Opt-In E-mail Lists still do work, and every marketer must utilize this tool to increase conversions via repeat traffic.
There are numerous autoresponders and selecting a proven autoresponder to stimulate your marketing efforts may not be easy if you are doing it for the first time. Here are some powerful features you should consider when choosing your autoresponder product:
Attacks in the form of counterfeit acquisition of sensitive information, such as passwords and credit card details by thieves masked as honest people or businesses is causing email no small amount of harm. But email is not going away anytime soon despite the existence of new delivery mechanisms such as RSS.
It can take up to 7 times to contact someone before they purchase a product. A website visitor who is 'window shopping' for a product or service will offer you his/her email address with pleasure if your web copy is compelling enough. Many visitors sign up as newsletter recipients at websites even though they have no intention of buying immediately. They do so because they like what they see and they think that at some point they will come back to do just that. Send them an occasional email, a process which can be automated using an autoresponder is a great choice. Opt-In E-mail Lists still do work, and every marketer must utilize this tool to increase conversions via repeat traffic.
There are numerous autoresponders and selecting a proven autoresponder to stimulate your marketing efforts may not be easy if you are doing it for the first time. Here are some powerful features you should consider when choosing your autoresponder product:
- Personalization of emails
- Unlimited follow-ups
- Complete import and export features
- Send a broadcast email to your entire list all in one shot
- Attach files to any or all of your autoresponses
- Track your leads and responses
- Your choice of 19 different domains names to send from
- Send HTML-enhanced messages; 150+ professionally designed HTML templates
- Your own confirmation screen
- Selective broadcasting
- Block unwanted email addresses
- Bounce-back management
- Full activity reports via email
- Free, unlimited technical support
- Conversion tracking and top notch email deliverability? Click through, sales and revenue tracking.
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