Certified Online Casinos Guide

By Ellen Smith

Level: Jun 22nd 2007
Cross promotion is a powerful marketing technique that sees two or more businesses promote their services or products together. The businesses must have the same target audience, but not to be in direct competition. By fusing the promotional campaigns the costs for ads will decrease and the sales will beat the expectations.

Where can you find partners for cross promoting? Well, you can start searching on the internet. Join in e-mail discussions, newsgroups and forums that match with your target audience. Subscribe to e-zines that suit with your targeted audience. Leave a message on your Web site or e-zine that you are interested in cross promoting your products and services. Search for targeted businesses in your favorite web directories and search engines.

Cross promoting has many strengths. It saves money by sharing the advertising and marketing costs. Also, the time is saved when both businesses share the workload. In this way you can offer your customers new products and services. Not to mention that you may get referrals from the other business' clients and receive valuable information from the business.

After you find the businesses you would like to do cross- sell is time to make known your plan. So, send an email with your proposal to every company.

Describe the business owner the benefits of the cross promotion. Give him arguments why it would be a win/win situation for both of your businesses. Make a lot of compliments about his business, web site, products and services. For sure the three methods mentioned above will increase your chances for an effective cross promotion. What are you waiting for? Start developing your business.
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