Certified Online Casinos Guide

By Berta Ferrell

Level: Sep 6th 2007
Increase Search Engine Rankings

Search engine ranking is made on surfers’ interest, so search engines try always to provide the user with the most relevant results. But things weren’t like this from the start as in the early days of the internet, there was much abuse when it came to keywords. Adding most popular keywords to a site or keywords that were not related to the site’s theme (like the word sex), and making them visible for search engine crawlers was something common in those days.

Today, things are made in a different way, search engine ranking services are using keyword-rich copies, and for a better search engine ranking you need to have your copies added and updated frequently.

Search engine listings are made after crawlers search the internet on a regular basis to re-index pages, getting on the top search engine rankings sites that are frequently updated with fresh content and information, which are the spiders’ favorites. A frequently updated website with fresh content and information means, new pages, fresh articles and news, and so on. The more pages you have on your website, the better. The reason is that, as I said just from the beginning of my article, the job of a search engine is to give the Web shopper the most relevant and up-to-date results.

This is what all users long for, the latest information and most related to the topic they are searching for. So, if you are planning for good rankings these are the main search engine tips that I can give you. Add fresh content to your site on a regular basis, the search engines will pick up on this

Site's stickiness depends on how often you update your content and its quality of course. An example is a blog, where visitors will return often if they find new interesting info. Search engine optimization marketing it is evolving in a constant cycle and it's one you must maintain in order to keep your ranking high. The more popular your site is in terms of visitor return, the higher you rank in the search results.

Now, you don’t need to leave this page and go overboard and start adding content like crazy every day for weeks at a time cause it will seem kind of suspicious. An idea would be instead to include in your site an area containing articles or press releases. I believe that I’ve already said that a blog can be a good choice. When you add quality content to your site and even publish articles on other sites that link back to yours, you are establishing your business as an industry expert in the eyes of the search engines.

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