Certified Online Casinos Guide

By Joe Myers

Level: Jun 5th 2007
1. Insert keywords in the title tags
The HTML title tags should contain the key terms you want your page to be found for and this is the most important thing when it comes to getting noticed by Google’s algorithms.

2. The site’s global link popularity
This represents the popularity of the site measured by the number of links that are pointed to the site. The more sites link to a page, the better for that page because its popularity will grow. A site might operate for years but if no links point to it, nobody will know it even exists.

3. Anchor Text of Inbound Link
Anchor Text of Inbound Link is one of the most briefly evaluations one can make about what your site has to offer.

4. Link Popularity within Site's Internal Link Structure
This represents the number and the importance of internal links pointing to the targeted page. The ranking of a site can be increased or decreased by including or excluding links to it from your home page.

5. The site's age
This is calculated from the moment you have published on it content which can be seen by the search engines. A site can grow very fast if it has connections with a popular site.

6. Topical Relevance of Inbound Links to Site
This represents the relationship between the site’s linking to the target page and the target keyword.

7. Link Popularity of Site in Topical Community
This represents the popularity of the targeted site in the online world among the sites that have the same topic. The ranking of a site can grow very much if the site gets linked by a site which is ranked higher.

8. Including keywords into the body text
You should include keywords that are related to your site’s content; otherwise your site might not get ranked very high. If you have a site about football, use keywords related to football, not with something else.

9. Global Link Popularity of Linking Site
These types of links are very powerful and valuable and you should use them to their full potential.

10. Rate of New Inbound Links to Site
This represents the frequency of external sites linking to given domain. The quality is more important here, it is better if a lower number of big sites link your site and bring you more traffic, than if you would receive a large number of links which would not bring some traffic.
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