Certified Online Casinos Guide

By Eric Marsh

Level: Oct 17th 2007
Turnkey Online Casino

In the gambling world the end of the summer brought several surprises. In the online gaming sector quite a few new casino websites appeared out of the blue with Microgaming casino software. Microgaming, along with Cryptologic have one of the most expensive online casino softwares and the Microgaming casino software is used by only about 80 turnkey online casinos, while Turnkeygaming.com is among the more affordable.

We say surprises, because new ones appear not more often than once in a quarter. Moreover, all the relatively new casinos with casino gaming software, Microgaming are white label casinos via Casino Share. So what are white labels? A white label are a type of small spin off of a turnkey online casino, which can be developed under its own name.

So, let’s explain how the system works. Casino software developers like RTG, Turnkeygaming.com, or Microgaming create casino software solutions for turnkey casino websites. The casino software solutions offered by the above casino softwares (actually by all) are generally the same. Online casino games are set nearly the same, the financial central processing unit is pretty much universal.

Here the issue about competition appears regarding not only turnkey casino websites from the diverse producers (here the differences and, consequently, justification for competition exist), but the same producer's casinos as well, where there are not so many ways to be classified. Ways of catching the attention of clients are various: some promote themselves online and offline; some organize great promotions, and almost all use partnership programs.

Some turnkey solutions, such as Turnkeygaming.com sign contracts with an online casino software supplier and get a permit for further multiplication of the casino gaming software. Such casinos open white label programs, where any person interested may get "his own" casino paying quite a small sum (several thousand, maximum several tens of thousand dollars). For this sum the buyer gets a standard site and software for clients' downloads.

The name and logo for the new casino will be chosen by the partner but all the financial transactions and support services are made through the parent casino. Customization and design, customer service, player hosts, fraud control, web design and maintenance as well as internal marketing also, are made by the parent casino.

White label casino software developers absolve online bingo, sport book, poker room or casino operators of managing all the technical, business, licensing and operational infrastructure, leaving the owner or affiliate free to concentrate solely on marketing.The initial installment goes for casino customization, after that a partner gives about 40 to 50% of the net profit to the parent turnkey online casino.

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