Ways To Reach Non-English Players For Your Affiliate Business

By Connie Burstin

As an Internet Marketer, your business is reaching traffic from all over the world. I am sure that you can verify this by looking at your log files and seeing visitors from some of the countries that you will never think of. Maybe, you didn't pay attention to target to those types of visitors before. Nowadays, due to the new laws about playing casino games online, you have probably thought more seriously than ever, how you can reach more non-English players and convert the International traffic into revenue generating players for your affiliate business. Here are some ways on you can reach those non-English players:

1. Find out the languages that your casino affiliate programs supports:
Ask the Affiliate Managers from different programs you promote or use the “What Markets Are You Looking To Promote” tool from Biznizmen to find out. It is important to know more that just the software language that is being offered by your gaming sponsors such as with customer support, currency wagers, cash processing and software platform.

2. Define the languages you wish to target:
Some affiliate programs offer you stats information about where your customers come from. You will need to visit those stats and find the common non-English countries where you have already acquired registrations/customers. If they don’t provide you with this information, you should ask them for the top 3 countries where most of their traffic comes from and which ones they recommend you to focus on.

3. Translate important pages from your website that will help a visitor to become a potential customer:
Put aside some budget to translate some important pages from your website by human translators. If you decide to use the software translation tools, make sure that a native speaking person proofreads the translation for you.

4. Add a link to those languages (translated pages) on your site:
After you have decided which gaming affiliate programs you will be promoting based on the languages that you have defined. Make sure that those translated pages have some banners and text links promoting the casino/poker/bingo or any other gaming product you will be promoting in that language.

5. Define the keywords that a non-English potential player might search for:
A good start is by translating some general English gaming keywords in those languages desired. However, you don’t want to go further with that. By targeting to different languages, you are also targeting to different countries’ customs. So, you will need to learn about the type of games that customers from certain countries tend to play the most.

6. Make sure to add Meta tags and Meta description per new language page that has been translated:
Before you submit your site to foreign search engines, make sure that those defined keywords are on your Meta tags and description of your site/page.

7. Link exchange with other non-English portal sites:
Why not to make some business friends online by linking exchange your non-English sit with them so you can increase the PR of your website. Link exchange is usually recommended between inter-related sites, but it doesn’t have to be – also focus on a partnering site’s traffic potential.

8. Use Country Flags:
And finally, if nothing else, consider adding Country Flags to your most trafficked pages and link the Flags to your best converting gaming client’s supporting brands.

Use some or, better yet, all of these helpful tips and you will maximize your ability to increase your non-English traffic and conversions.


About the Author

Connie Burstin, EprofitStars Founder, has been managing affiliate programs since 1999. She started her career developing one of the first affiliate programs in the online gaming industry. Nowadays, her company offers outsourced affiliate management from constructing and launching brand new affiliate programs, to perfecting existing operations, recruiting and management. Eprofitstars is the all purpose solution for any affiliate program.