Beyond SERPs, Optimize for Player Conversions

By Ryan King

When was the last time you optimized your website to improve conversions?

We all know how important conversions are to the performance of your bottom line, but most webmasters focus solely on optimizing their website to improve SERPs rankings. Admittedly, building your website’s traffic is critical, but once the traffic is flowing, is there anything you can do to improve the click-to-depositor conversions of your referrals? YES, there is!

To go beyond clicks and achieve maximum conversion rates, optimize the landing page that you send your traffic based on what your visitors are searching. Online gambling is widely known as an ‘impulse sale’, so delivering the visitor to exactly where they need to be or are looking for at the exact moment they are searching for it, is vital to the conversion process.

To achieve the best results, thoroughly research your websites traffic trends. Understand the keywords that your visitors use to find your website and your most frequently visited web pages. Once you understand what it is your traffic most looks for on your website, you can begin to minimize your “drop off” rates and maximize your conversion rates.

For example, if a visitor finds your site searching for “craps” and visits your “craps strategy” page, ensure your Casino adverts (banner or text link) direct the visitor to a Craps "Landing Page".

Most of today's premier affiliate programs offer a selection of landing pages for the more popular casino games for casino affiliates to optimize your traffic conversions and maximize your earning potential. If not, then ask your Affiliate Manager to supply these marketing tools or search for new partners willing and able to fulfil your marketing needs.

The next time you optimize your site, consider more than just your ranking in SERPs. Consider what you can do maximize the potential to convert each and every visitor your marketing efforts generate.