Mistakes made in web site promoting

Mistakes made in web site promoting
In this article we will talk about you should not be doing when you submit a page to one of the search engines or directories.

The Search Engines Mistakes
The search engines are a very important factor in web promoting, and during the time many have created different myths about how to have an advantage when submitting a page to one of the search engines. One of the tricks is the “invisible text”, which means that you write a text having the same color as the background and you insert some keywords in it. The text will be seen by the search engines but the editors will miss it.

This method once worked but it no longer works. The software has been updated very much and they can identify such tricks. The invisible text can get you a penalty or even a ban, so it is best if you don't try using it. Another old trick is the very small text. People used to write the keywords in very small texts and placed it strategically over a picture where it could not be seen.

The search engine however was supposed to see it, and your page would have been placed in the top. This is another useless trick because it can get you only troubles. Another common mistake made by the beginners is to insert popular keywords that have nothing to do with their site. They hope that they will attract more visitors but even if they do so, the visitors will leave the site as soon as they see what's about. It is best to use keywords which have something to do with your site.

Also use the keywords moderately try not to repeat them too much because that won't raise your site in the top. Don't use the Meta refresh tag; you can read more about this in the "Meta tags" article.

The General web site promotion mistakes
These are some general tips about web site promotion:
Don't use free web site hosts if you want to create a serious site. You can use them if all you want to do is have a page on the net, but otherwise pay for a domain and a host. They won't cost you too much and they will definitely make the difference. The money spent on them will offer your site credibility and a faster connection, elements required especially if your site is created for business purposes.

You will spend some dollars but the site will be admitted much faster into the search engines. The free sites have trouble getting admitted, and even if they do it takes a lot of time and effort to manage to do it. Do not pay money to have your page submitted to thousand of search engines because in reality only the ones in the top 15 will bring you serious traffic. Anyways if you want to pay for these services, be sure that you have tested them before and that they are worth the money.